EDM Festivals Are Changing: How TikTok Is Shaping Artist Lineups
For years, a festival poster could tell you who mattered before you even reached the ticket page. Then TikTok arrived and started making its own recommendations.
For years, a festival poster could tell you who mattered before you even reached the ticket page. Then TikTok arrived and started making its own recommendations.
Thousands of people, hands in the air, singing the same chorus under a sky full of lights. For a few minutes, strangers become part of one enormous crowd, connected by a melody they all know.